Blogging Tutorial

Blogging Tutorial

Let’s start at the beginning. What is a ‘Blog’ and why would you care?

Plain and simple. A blog (short for web-log), is nothing more than an electronic journal or a diary to enter your thoughts or ideas by using web-based programs.

However, a blog can be so much more than just plain opinion columns or diary entries. It can quickly become a valuable news source in which bloggers (people who blog) link to a number of other news sources and other blogging sites.

Bloggers are the *construction workers* of the Internet. They literally build “Internet highways” that lead readers from one website (or one blog) to the next, offering an extensive variety of information. Journalists and publishers haunt blog sites in search of trends or emerging stories. Others just search blogs for gossip and tidbits to share with their friends.

A blog can also be used to enhance your online business or even your personal site. It can be used to offer tutorials or free content you may not want to include on your regular website.

In fact, a blog can be a website in and of itself! Blogs are designed to be whatever it is you want them to be, giving you complete and creative control over every aspect of it.

Using a blog can be very beneficial to you whether you have an online business or you simply need some sort of *emotional expressive outlet.* And, blogs are extremely easy to create, use and profit from, even if you have never made a blog in your life!

Express Yourself.

Let’s not talk about a profit for a minute.

How would you like to express your thoughts, opinion, point of view, comments, or simply tell the world what you think of e certain topic or issue, or what you stand for?

And how about, … simply sharing your thoughts with other people?

People are starting to spend more and more time browsing through blogs and communicating through their blogs rather than with any other forms of online communication.

And that’s because a blog is something you personally own. It’s your own blog. You identify with it. Even if you’ve never designed your own website, this IS your website. This IS your web presence.

Let’s say you’re a teacher, or work at the office, or a mechanic, or whatever you do for a living. You can share your thoughts only with the few people that you work with or hang out with.

But by having your own blog, you can tell the world. Simply, express yourself and be heard by the world. This is how you do it.

How Would You Profit With a Blog?

To put it in the simplest way possible, share information with the world – with one slight difference. “Profit in Mind!”

If you have a website of your own, use your blog to simply send traffic back to your website where you have your products displayed. Post your articles in your blog, overview of your product or service, comments, announcements, your newsletter and whatever else you want to post or however you want to reroute the visitors back to your website.

Or …

If you don’t have a website, the blog IS your website. Use it just like your website. Post product reviews with your affiliate links, banners, Google AdSense and everything else that you would use your website for.

But …

Don’t ever forget one thing – a thing that I learned the hard way.

Don’t turn your blog into a pure sales pitch. A Blog is an online journal. A Blog is best known and accepted as a source of information – a FREE information. If you’re just promoting the hack out of your latest affiliate/MLM programs and such, you won’t get much sympathy, if at all.

Be open and share information with the visitors of your blog, just as I am sharing this information with you.

The more and more you show to other bloggers that you just want to share your thoughts and comments with others, more and more of them will accept you as a source and perhaps even link to you.

If just one, I mean just one blogger links to your blog, do you realize what you’ve done?

You have just gained access to a major highway. Other bloggers are linked to that one blogger, who are linked to other bloggers, who are linked to other bloggers, and other bloggers, and other bloggers, and even more bloggers, and …

You get the picture.

You’ll get bloggers visiting your blog that are coming from maybe “20 blogs away” who somehow worked their way through the links into your blog. That means you’ll be getting traffic from who knows where and from who knows who.

And how do you make that traffic a highly targeted traffic?

Be very specific about your subject, and post comments, reviews, articles and such – only on that subject. Link to other bloggers who are following the same subject. They will link to you too and that’s how the story goes.

Let me give you a few profit blogging tips

Tip 1:
You DO want to link to other bloggers who are running blogs on the same subject as you are. Your visitors will see your blog as a resource and bookmark it.

Don’t worry that you might be sending some traffic away to other blogs. You will want the same treatment in return. Your chances for other bloggers to link to you are bigger when you’re providing other resources. Your blog is not a dead-end street.

Tip 2:
When you’re writing an overview about your product that you’re selling, be extremely short and to the point. 2 – 3 paragraphs only. And those paragraphs have to be educational or informative. Inform and educate your visitors. Don’t sell to them.

Spread your overview in many blogs. Shortly cover only one feature of your product in each blog. Tell them what you’re going to talk about in your next blog.

Of course, put a link on some keywords back to your website. Or, at the end of each overview, put your URL and say something like: “If you don’t want to wait until my next blog, you can get complete information at my site” – or somewhere along those lines.

Tip 3:
If you just want to use your blog for promoting your affiliate programs or such, write your personal experience with the program. Don’t just provide the same sales pitch that was provided to you by the website you’re promoting and the one that 20 thousand other affiliates are repeating.

Tip 4:
Don’t use the words “I think” and “should” when writing overviews and informing people about your product or service. They’re dangerous. They will quickly reveal your lack of confidence, experience and expertise. When you know something for sure and you’re very confident about it. You will not “think” that they “should” look into it. You get it?

Tip 5:
Share information with the visitors of your blog. Inform them. Educate them about your product. But don’t try to sell them anything.

When you open your favorite magazine or a news paper, what do you read and where do you spend most of your time? The section with the content and all the stories, or the advertisements?

Why do you keep on buying that same news paper or a magazine? Because of the information presented in there or because of the advertisements?

You get it?

Your blog is your “newspaper” or your “online journal” that other people will want to visit over and over. They will want to come back and link to your blog because of the FREE information you’re providing and not because of your advertisements.

Of course, while your visitors are reading your blog, think of ways how to sell them something or make them click on the link back to your sales page.

Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read

24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read

By the end of 2004 blogs had established themselves as a key
part of online culture. “Blog readership shoots up 58% in
2004 6 million Americans get news and information fed to
them through RSS aggregators But 62% of online Americans do
not know what a blog is.” – Pew Internet & American Life
Project

Tip #1 – How and Where Should I Start?

You should begin your blog with a free blog hosting service
such as Blogger (http://www.blogger.com), or other similar
free services such as JournalHome.com, LiveJournal.com or
Blog-City.com. The learning curve for using such free
services allow you to spend more on developing your content
rather than worrying about the advanced areas of scripting,
hosting, or programming.

Tip #2 – The Things You Should Decide to Write About

Although not a required prerequisite for you in order to
write a blog, it is highly recommended to try to find a
topic to write about based on your level of interest and
knowledge. The higher your level of interest, the easier it
is for you to get your quality content posted on your blog.
Always try to choose an area which you can enthusiastically
write about on a daily basis.Try to pay attention to a niche
which suites you well. A niche is basically a targeted
product, service, or topic.

Tip #3 – Always stay on topic.

Opinions are generally accepted but the content of the items
in the blog should all relate to a general theme. The
majority of your readers will be interested in the content
that relates to a specific defined theme or loosely defined
area of interest. Define a topic and try not to run too far
away from it. This will ensure that you create a loyal
following of interested readers.

Tip #4 – Information is king, be informative.

If you are attempting to create the impression that you are
knowledgeable about a specific industry or sector, be sure
that you stay current on news. Checking your facts before
you’re giving out an opinion or a product review is always a
good idea, your reputation is at stake. If by any chance
you’re utilizing other people’s articles for you blog
content, ensure that you follow the terms of usage defined
by the author.

Tip #5 – Old news is not news, but old information can be
recycled and made new.

While blogging everyday can be
strenuous and time consuming, it is important that the
information presented is current and accurate. Information,
articles or any other archived resources can be recycled /
modified to add more substance to your content. As long as
they’re relevant and informative, there’s no reason why it’s
not a good approach.

Tip #6 – Be disciplined and stick to a fixed posting
schedule.

Realizing that blogging requires time and effort,
don’t create unrealistic expectations and be unable to
deliver. If you have worked hard to develop an audience and
a community you don’t want to lose them due to lack of
communication. If time is not on your side, take advantage
of tonnes of automatically updating contents which are
available for your blog. Looking at the constantly updating
nature of RSS feeds, other RSS feeds from similar topic can
be inserted within your blogging post.

Tip #7 – Posting Frequency.

If your blog content is updated frequently, search engines
will tend to spider the pages at regular intervals. Updating
your blog daily not only keeps your blog more interesting to
readers, but it also gives your blog fresh content on a day
to day making it more appealing to search engines. To keep
your blog traffic and retain your visitors interest it is a
must to update your blog daily with multiple entries. You
should try to update your blog everyday with at least 2 – 3
or more daily entries, depending on your daily schedule.

Tip #8 – Quantity matters.

In order to attract the attention of search engines, you
will need to produce a relevant amount of content and
information. A headline or simple sentence is not going to
generate the interest of readers or help with search engine
ranking. Be sure to archive old blog posts to develop a
large portal of similarly-themed content.

Tip #9 – Clarity & simplicity / Short & Concise.

Keep your posts and blog entries clear and easy to
understand. Simplicity always produce better results at the
end of the day.

Aside from the lengthy article a week for syndication and
publication your blog entries should be short & concise (if
you can help it). Should you insist on partaking on the
lengthy road, try to maintain a clean paragraphing style,
proper spacing, use different size, color and bold for your
titles as well as the subtitles. Use bullet points, go
straight to the point and never run out of topic. Insert
images to spice up things if you’re an avid fan of long
posts.

Tip #10 – Utilize the “blockquote” and “code” tags.

Being one of the few most underutilized blogging formatting
tags, these 2 items can help you on emphasizing certain
points, in the most efficient and striking way. Formatting
is simple and straightforward. Just get your message into a blockquote tag, and your message will apear
distinctively different from the rest of your text, thus
gets more attention which it deserves. Take note that the
formatting for these 2 tags differ from blog to blog
depending on how the owner defines the tag in the CSS
(Cascading Style Sheets).Click the below link if you want to read more about CSS.

http://www.w3schools.com/css/default.asp

Tip #11 – Keyword-rich.

If the goal of your blog is to increase your visibility,
include related keywords in the title of the blog. Use the
title as a headline to attract interest. Each item post
should have a title that will attract attention but still be
relevant to the post. The title should be no longer than
10-12 words. Experiment with the titles if you must,
possibly try to avoid general and ordinary titles. Try to
include extraordinary and innovative titles to grab the
readers’ attention.

Tip #12 – Spell checking and proof-reading.

It only takes a few extra moments and can save you from
having to make embarrassing explanations. The hazards of
Internet is that if you’re too late to correct your mistake,
most likely it’s already been crawled by the search engines
and read by many. It is extremely essential to think / proof
read carefully twice or even thrice, about what you post
before doing so. Take note of your language and grammar.

Tip #13 – RSS Feeds

RSS to a blog is like fuel to cars. Mostly every single free
blogs or bloggin software out there will have an automatic
RSS feed generating feature. Although it’s most unlikely
that you’ll find one without a RSS feature, simply leave it
and find a new one, if you happen to come across one without
it.

Tip #14 – The essence of the Internet – Traffic.

It’s no
secret. You must have traffic to realize the definition of a
blog.. There are numerous ways to build traffic. Paid and
free advertising, viral marketing, search engine marketing,
RSS/XML feeds, word-of-mouth, submitting to numerous blog
and RSS directories, etc. RSSBlogsubmit (
http://www.rssblogsubmit.com) provides a submission service
for your Blog & RSS feeds. You should always use your blog
URL address in the signature of your email, forum
discussions, message boards, or any other communication
media. Never forget to share your blog to your friends,
colleagues, and any other invidious that you know of.

Tip #15 – Track Your Blog

Tracking your blog does not have to be overly sophisticated
usually a simple free page counter like StatCounter.com,
ActiveMeter.com, Extremetracking.com or Sitemeter.com will
do the trick. Install (copy/paste) the code into the html of
your blog template and start tracking your visitors. Its
better to use a service which gives you advanced traffic
analysis, such as keyword tracking information, referral
information, and search engine information. Visitors,
returning visitors, and unique visitors should be standard
for any page counter service you choose.

Tip #16 – Make use of your Blog’s statistical and tracking information.

Believe it or not, your visitors’ information
from your tracking scripts will provide you priceless
information on how you can attract more readers. Keep note
on the keyword terms used from search engines which bring
you traffic. You can identify relevant closely related
topics which you can venture into and add more variety into
your blog, yet staying very much in topic. Simply put, more
topic coverage and more variety = more traffic. You may
analyze your tracking information further on how you can
strategize your blog’s content. You can also apply some
keyword optimization strategies here.

Tip #17 – The essence of your Blog is your Audience, listen
to them.

Always interact with your readers who post comments
on your blog. Reply with a brief thank you note or just
simply attend to their questions if they have any. It’s a
proven fact when there’s a direct human interaction and
knowing the fact that there’s a “real human” at the other
end of the blog makes most of them coming back. If your
audience provide suggestions, comments or feedbacks, take
them constructively and inform them if you have any desires
of implementing such ideas on your next update. And of
course, don’t forget to thank them for their ideas. If it’s
a great idea, why not throw in a free gift? Mention their
website in your blog?

Tip #18 – Create and increase the “Why Must I Return” Value to Your Blog.

Everyone knows the fact that Blogs get a huge level of
returning visitors because of its constantly updated
content. Why don’t you add more interesting items to that
return value by having fixed periodical posts / offers, e.g.
Monday Top 10 Tips, Picture of the Week, Free Bonus of the
Month, Free Daily Wallpapers, etc. to give them the absolute
excuse to return to your blog. As long as you can
efficiently and appropriately increase that Return Value
constantly, it is mostly guaranteed that you’ll be getting
tonnes of repeated visitors, period.

An advance notice, prelaunch announcement or anything
similar to that also can act as a short term return value
strategy. Encourage readers to comment on your such notices
/ posts. Experiment and play around with this idea.

Tip #19 – Multiple blogs.

It never hurts to use multiple blogging accounts to attract
more people. You can even have multiple blogs within
Blogger.com itself, but you may also want to try different
free blogging services such as JournalHome.com,
LiveJournal.com, Blog-City.com, etc. Should you have the
urge to have multiple similar duplicates of your blog just
to gain more traffic, it is wise to avoid it as search
engines / feed directories might translate that as excessive
redundant information which simply brings you trouble, and
you’re tend to get penalized, banned or even accused of
spamming.

Tip #20 – Digital Art, Creative Graphics.

Another proven fact – Monotonous and continuous display of text will make your
readers run away! Try to include non- advertising graphics,
pictures, photos, and art in your blog entries, but try to
keep them at a limit. Too many graphics also mean slower
loading time and messy text and graphical combination. You
don’t want your blog to look messy. Most of the time,
graphics can bring your blog to life. Pictures can make
boring texts interesting no matter how long it is. Graphical
elements are by far the fastest message delivering element
available on the net today. It may deliver various messages
by a split second of a look.

Tip #21 – Maintain a Personal Blog.

A blog is most successful when it is kept personal. Try to
include personal experiences which relates to the topic of
your blog entry. Stay away from the business style of
writing. Write with a more personal style and use first-
person narratives. Share product reviews and personal
endeavors, instead of trying to make it sounds like you’re
selling.

Tip #22 – Credibility & Popularity.

As thing progresses, things need to change in order to cope
with the flow and nature of development. If your number of
readers are reasonably huge, and still using a free blogging
service to get your messages out, you may want to consider
getting your own domain name and hosting plan to have a more
personalized Blog.

Domain names and hosting plans are pretty much
straightforward. Research is all what it takes to get the
best of all the available options. For the most highly
recommended comprehensive listing of Free Blogging software
out there, drop by at http://www.opensourcecms.com. This is
by far the best place to drop by if you want to get your
research done about which blogging software to choose.
Reviews, ratings, public votes, demos, etc are provided. And
the best thing is, all of them are Open Source, which means
they are totally free. Try going through the server
requirements for each software before purchasing your
web hosting.

Tip 23# – Customize the look of your Blog
If you happen to be using one of the Free blogging services
out there, you might notice that most of us are using the
same template again and again for our blogs. It is well
understood that not everybody has the technical knowledge to
change the layout as how they want it to be, but if you have
the knowledge, by all means try to customize it and make it
look DIFFERENT. You can grab that extra attention, if you’re
different in certain ways. Create that image for yourself.

Tip #24 – Blog and Make Money

Once your blog has gained some real momentum and your blog
traffic is increasing then it is time to start thinking
if you want to turn your traffic into profit. Some of the
recommended income generating sources are as follow :-

Google Adsense, Amazon Associate program (www.amazon.com),
Blogads.com, Crispads.com, Tagword.com, Affiliate Programs
and any advertising related text links can be your place to
start off.

Final #Tip – Conclusion.

Following these blogging tips should make your blogging
experience much more rewarding. Blogging is generally done
out of interest and enthusiasm and sometimes for income
generating purposes. The flexibility of blogging will never
cease to expand. Through time, dedication, and persistence
you will be rewarded with all the royalties of blogging.